Social Entrepreneur.
Brand & Business Strategist.

Brand Analysis

With 15+ years in marketing, branding and public relations, across both the private and government sectors, and 10 years in digital media, building my own online brands, I know the importance of creating the right foundation for your brand.

No matter how big or small you are, business and personal branding are equally important, having them aligned to your messages helps create your pathway to success.

Branding is much more than just having a logo and website: these things are just a visual representation. Your actual brand is the emotional connection between you and your audience. For a strong connection to form, you need to be really connected to your voice, step into your power, and honour your value and worth. This allows greater engagement with your audience, in an authentic way, and enables your audience to emotionally connect to you and your message.

When you’re building your brand – your business and yourself – it’s not just about what you are good at, but how and why you are doing it. It’s about standing in the authenticity of who you are and, as a result, attracting the right clients to you. It’s owning your passion that will have them flocking to you. Sharing your story strengthens the emotional connection to your audience and it is the foundation of all that you build.

Just quickly:  Do you feel excited and inspired when you talk about what you do? If so, quickly jot down what it is that you love about what you do. This will help guide you to your unique selling point. If not, get out your journal and create two columns; what makes me feel great when you’re working and what doesn’t make you feel great when you’re working. Grab a copy of Danielle LaPorte’s Desire Map and together we’ll use this information to refine your business and brand strategy.

How Can I Help?

No matter where you are in your business life cycle, having a 1hr Brand Analysis Consultation Call with me will get you in-sync and on-track to evolve and grow your business.

Here’s how we’ll break it down:

  • Together, we’ll suss out where you are currently at, and what you can do to enhance your business.
  • Then, we’ll look at your brand story, how that comes across in your offerings, and whether, right now, you are aligned with your bigger picture of “why” you do what you do and where you want to be.
  • We’ll also look at your logo, tagline and colour palette; these are all important parts of your brand story.
  • Plus, we’ll look at your website; see what story that’s telling your customers and whether it’s as effective as it could be.
  • Then, we’ll explore where your strengths are; we’ll brainstorm ideas on your unique selling point and how to get that message across.
  • Finally, we’ll work through a template of questions and after your call you will receive a copy with recommendations on what you need to do next.

For more information or to book a Brand Analysis Consultation, please get in touch here.