Brand & Business Strategist.
With 15+ years in marketing, branding and public relations, across both the private and government sectors, and 10 years in digital media, building my own online brands, I know the importance of creating the right foundation for your brand.
No matter how big or small you are, business and personal branding are equally important, having them aligned to your messages helps create your pathway to success.
Branding is much more than just having a logo and website: these things are just a visual representation. Your actual brand is the emotional connection between you and your audience. For a strong connection to form, you need to be really connected to your voice, step into your power, and honour your value and worth. This allows greater engagement with your audience, in an authentic way, and enables your audience to emotionally connect to you and your message.
When you’re building your brand – your business and yourself – it’s not just about what you are good at, but how and why you are doing it. It’s about standing in the authenticity of who you are and, as a result, attracting the right clients to you. It’s owning your passion that will have them flocking to you. Sharing your story strengthens the emotional connection to your audience and it is the foundation of all that you build.
Just quickly: Do you feel excited and inspired when you talk about what you do? If so, quickly jot down what it is that you love about what you do. This will help guide you to your unique selling point. If not, get out your journal and create two columns; what makes me feel great when you’re working and what doesn’t make you feel great when you’re working. Grab a copy of Danielle LaPorte’s Desire Map and together we’ll use this information to refine your business and brand strategy.